Tag Archives: project Narwhal

How the Pimp with the Limp is the Key to Winning Campaigns

By Evan Sutton

What do DJ LAZ (AKA, Miami’s “Pimp with the Limp”), the Food Network, #Eastwooding, TampaBay.com, your smart phone, and a neighbor knocking on your door have in common?

Each one is a key part of how President Obama’s re-election campaign plans to win on November 6. The formula is simple: reach each of us where we are, engage us with a message based in values and shared experiences, and motivate us to take action.

This strategy is apparent in actions big and small. Obama won’t win because of Twitter, but a recent moment shows just how seriously the campaign is taking the need to meet people where they are with a values-based message. Continue reading

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Filed under Essay Dialogues, Ground Wars and the 2012 Elections