Tag Archives: Millenials

“Will Millennials Turn Your Cause Into a Movement?”: Results from The Millennial Impact Report on How Millennials Shape Movement Success

Since the election of Donald Trump, protests have become increasingly commonplace in the United States, both in the nation’s capital and in towns and cities across the country. This recent wave of mass mobilization has led to growing considerations about how the new political climate might be changing civic engagement, particularly for young people. In June, Phase 1 of the 2017 Millennial Impact Report1 was released. The findings are based on interviews and focus groups with 16 millennials who previously downloaded the report; selecting for youth likely to be engaged. The press release for the report read “Will Millennials Turn Your Cause Into a Movement?” This is a complicated and potentially unanswerable question, but one whose answer could greatly impact movement scholarship. While the report cannot answer the long-standing question of how extensively youth drive social movements, it does offer some insights that are useful and potentially challenging to movement theory. Continue reading

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