Tag Archives: international politics

Is GOTV a universally applicable answer for campaigns to the challenge of fragmented audiences?

By Andreas Jungherr

In his recent book Ground Wars Rasmus Kleis Nielsen[i] offers an insightful look inside the workings of the Get-Out-the-Vote (GOTV) effort of Democratic candidates for US-congress during the campaign in 2008.  This detailed account of the goals, methods and actual practices of GOTV efforts is in and of itself interesting but it also offers insights to a much deeper and more decisive question present day campaigners face. Namely, how do campaigns and candidates effectively reach their potential voters in an age of abundant media choices, fragmented audiences and information saturation?  Personalized GOTV efforts, as described by Nielsen in his book, might offer a temporary answer. But an answer, as he will probably be the first to state, whose actual effectiveness over time, varying campaign contexts, and different countries has yet to be proven. Continue reading

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Filed under Essay Dialogues, Ground Wars and the 2012 Elections