Tag Archives: Facebook revolution

From French Resistance to hashtag activism: How our obsession with the extraordinary masks the power of the ordinary

I’ve become obsessed with “Un village français.” No, it’s not an idyllic town in Provence. It’s a French television series set during World War II. The show follows the residents of one French town as they navigate the German occupation.

"Un village français" is a French television series set during the German occupation during World War II.

“Un village français” is a French television series set during the German occupation during World War II.

I tell myself that I am already into the 6th season (thank you, Netflix) because it helps me learn the language. I have just started a Postdoctoral Research Fellowship at the Institute for Advanced Study in Toulouse, based at the Toulouse School of Economics. And I do need to brush up on my French. But admittedly, I am fascinated with the drama and romance of the TV series.

But I have also realized that the show mirrors the way I approach my research on social movements, social media, and social class. It focuses not on the big heroes, or iconic giants of history, but on the average people. And rather than dwelling on extraordinary events like big battles involving thousands of troops, the shows unfolds slowly as we watch these regular people struggle with everyday circumstances.

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Filed under Emerging Stars in Social Movement Research, Essay Dialogues

Pay Facebook to get activists to like you, to really really like you

Why do you click “like” on an organization’s page on Facebook? Possibly to show support for the group. But if you’re like me, I also want to get occasional updates in my newsfeed about current activities and actions of the group or cause. However, to boost the chance that subscribers see more of a group’s posts, Facebook is now charging them money for “promoted posts.” This policy change points to the continuing challenge to the utopic idea that costs have been virtually eliminated for virtual activists.

Digital activism is not “flat,” or without hierarchies, when it is dependent on money and stratification, a fancy sociology word for social class divisions based on power relations. As more social movements and organizations become dependent on these types of social media platforms, they are also more and more tethered to corporations with the end goal being profit. Ultimately, rather than leveling the playing field of activism, people with more money will have an advantage of getting their message out – which crowds out the grassroots viral ideal of digital democracy. It doesn’t make it impossible for un-promoted posts to be seen, but your Facebook feed could be jammed with people paying to be in it. Continue reading

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Filed under Daily Disruption