By David Karpf
2012 is the year when the Internet moves firmly into the background for political campaigns.
In the 2000 election, the web was a novelty. Candidate McCain attracted headlines through his post-New Hampshire online fundraising, but otherwise the medium was mostly used for reinforcement, not persuasion.
In the 2004 election, Howard Dean demonstrated the power of the new medium for partisan mobilization. Dean supporters used the web to donate, to volunteer online, and to MeetUp offline. Heavy media attention followed, even if primary victories did not. Continue reading