Tag Archives: campaigns

Data Wizardry, An Ocean of Cash, and “Mundane” Revolutions: The 2012 Election and the Internet

By David Karpf

2012 is the year when the Internet moves firmly into the background for political campaigns.

In the 2000 election, the web was a novelty.  Candidate McCain attracted headlines through his post-New Hampshire online fundraising, but otherwise the medium was mostly used for reinforcement, not persuasion.

In the 2004 election, Howard Dean demonstrated the power of the new medium for partisan mobilization.  Dean supporters used the web to donate, to volunteer online, and to MeetUp offline.  Heavy media attention followed, even if primary victories did not.   Continue reading

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Filed under Essay Dialogues, Ground Wars and the 2012 Elections

Hoaxing the Narrative

Boing Boing reports on a recent campaign by Chicago advertising giant, Leo Burnett Worldwide, to defeat a Tea Party campaign against a proposed 0.7% tax increase to support the Troy Michigan public library.  The campaign’s major feature was a hoax designed to change the narrative.  Burnett won an Effie Award in the Good Works category with the campaign, and produced a slick video about it:

I am only familiar with the literature on campaign spending and turnout from drinking beer with a colleague who studies ballot initiatives in California, and I will spare you my alcohol addled beliefs based upon such conversation.  Suffice it to say that Leo Burnett makes some intriguing claims about turning out Yes voters in local elections.  Perhaps I can entice someone with actual knowledge to comment somewhere.  In the interim, what should we take from this little nugget of a present day Mad Men agency executing a hoax to influence elections?

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Filed under Daily Disruption