Tag Archives: Breast cancer awareness

Breast Cancer Awareness Month as a Social Movement Teaching Tool

It is October, and you know what that means. The color pink is everywhere. Perhaps you were tempted to purchase a pink ribbon bracelet or t-shirt at the department store. Your favorite NFL team may be wearing pink jerseys on game day. If you reside in Detroit, a pink tow truck may have towed your car. Maybe you even enjoyed a Susan B. Komen sponsored pink bucket of Kentucky Fried Chicken during their ill-fated “Buckets for the Cure” campaign. The proceeds of these products are said to raise awareness about breast cancer. Critics argue that focusing on awareness is less useful than funding research on breast cancer prevention or causes. Plenty of people have eloquently critiqued said pinkwashing. But have you incorporated it into your classrooms this month? I found it to be a useful teaching tool for undergraduates. Continue reading

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