By Ana Velitchkova
One of the books from my pandemic reading list that has stayed* with me is Ballad of the Bullet: Gangs, Drill Music, and the Power of Online Infamy by Forrest Stuart. I binge listened to it while exploring my local trails and remember the unease and awe it provoked despite my scenic surroundings. The book opened my eyes to a phenomenon I had no idea existed: a violent social media spectacle that spills into real life. We have known for some time that violence sells in movies and in video games. Forrest Stuart’s Ballad of the Bullet shows that violence sells on social media too. What is fascinating to me, as someone who did not grow up with social media, is that the product sold in the social media marketplace is the image of an “authentic” self. (Young) people nowadays can attempt to make a living by turning themselves into products to sell. Consumers, in turn, can choose which selves to celebrate, i.e. to buy.