Informing Activists: What should I know about reaching a diverse group of people online?

Thomas Elliott

What should I know about reaching a diverse group of people online?

Recommended Readings:

Classic:

Cohen, Cathy J., and Joseph Kahne. 2012. Participatory Politics: New Media and Youth Political Action, Youth & Participatory Politics. Chicago, ILMacArthur Foundation

Review (note: this is a review of digital divide work more broadly. It is not specifically focused on activism)

DiMaggio, Paul, Eszter Hargittai, Coral Celeste, and Steven Shafer. 2004. “Digital Inequality: From unequal access to differentiated use.” In K. Neckerman (Ed),  Social Inequality (p. 355-400). New York: Russell Sage Foundation

Contemporary:

Elliott, Thomas, and Jennifer Earl. 2016. “Online protest participation and the digital divide: Modeling the effect of the digital divide on online petition-signing.” New Media & Society 20(2):698-719.

Schradie, Jen. 2018. “The Digital Activism Gap: How Class and Costs Shape Online Collective Action.” Social Problems 65(1):51–74.

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