What should I know about reaching a diverse group of people online?
Cohen, Cathy J., and Joseph Kahne. 2012. Participatory Politics: New Media and Youth Political Action, Youth & Participatory Politics. Chicago, IL: MacArthur Foundation
Review (note: this is a review of digital divide work more broadly. It is not specifically focused on activism)
DiMaggio, Paul, Eszter Hargittai, Coral Celeste, and Steven Shafer. 2004. “Digital Inequality: From unequal access to differentiated use.” In K. Neckerman (Ed), Social Inequality (p. 355-400). New York: Russell Sage Foundation
Elliott, Thomas, and Jennifer Earl. 2016. “Online protest participation and the digital divide: Modeling the effect of the digital divide on online petition-signing.” New Media & Society 20(2):698-719.
Schradie, Jen. 2018. “The Digital Activism Gap: How Class and Costs Shape Online Collective Action.” Social Problems 65(1):51–74.