Upsetting Rape Culture’s Victoria’s Secret Campaign

PINK-LOVES-CONSENTYou may have caught wind of the dust-up the group Upsetting Rape Culture produced when they launched a slick social media campaign they called Pink Loves Consent.  The goal of the campaign was to generate discussion about consent in sexual relations among teens and young adults, who are the target demographic of Victoria’s Secret’s Pink product line and marketing campaign.  Mobilizing Ideas has commented on a number of aspects of social media mobilization (see herehere, and here), and readers who have an interest in this topic will want to read about this campaign.

Among many others, Jezebel and Erica Cheung, over at HuffPo, both blogged about it (see here and here), but I especially encourage you to read this online interview Upsetting Rape Culture activists Hannah Brancato and Rebecca Nagle over at Baltimore Fish Bowl.

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