Want a side of bland, vague politics with your coffee? Then please visit Starbucks!! You can also get a free cup of coffee today (July 4) if you tweet the hashtag “indivisible.” (Something tells me your local barista won’t know whether you actually tweeted it…) While editing this morning I was introduced to their new campaign to stop the partisan bickering via their bulletin board and their bags of coffee.
No stranger to politics, this is Starbucks CEO Howard Schultz’s latest attempt to enter into politics in an uncontroversial way. He made statements and has done some work to get corporate leaders to end their financial contributions to politics and create jobs in the United States. In an interview with CNN he described some success in this work.
What do you think about this latest foray into politics by a large corporation? Is it a way to sell more (as Jim Edwards suggests) and tap into public sentiments about political topics, ala Miley Cirus’s Occupy song?