It has long been established that social movement organizations (SMOs) adopt many business-like practices in the pursuit of social change. These practices typically include acquiring labor, capital, and talent through a competitive process. Social movement organizations will then appropriate those resources toward acquiring the attention of the public and political officials. In order to sustain such attention, professional SMOs must engage with the public through both presenting self-initiated messages and availing themselves for further messages if prompted. After a publicized demonstration concludes, a professional SMO should prepare to receive–and answer–follow-up telephone calls.
In order to acquire the commerce of potential customers and possibly divert such commerce from competitors, local businesses will traditionally provide their contact information and location in community directories. Likewise, in order to acquire the attention of the public and possibly divert such attention from competitors, SMOs may provide their contact information and location in community directories. With the global rise of communication infrastructure, such directories have grown exponentially in scale and made great strides in centralizing previously fragmented information. One’s inclusion in these vast directories is typically cheap, if not free, and extremely convenient for organizations and the broader public alike. Continue reading